John Richard Bell
Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.
My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.
Although I have yet to find a publisher for my historical adventure, I have signed a deal with Palgrave Macmillan USA to publish my business book. I expect it out in the fall of 2014.
From my website
This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean…
Leamington, a little town in the province of Ontario is the tomato capital of Canada. The town earned the honor by farming vast acreages of tomatoes in fields and greenhouses. Their tomato expertise caught the attention of the H. J. Heinz Company who erected a factory in Leamington in 1908. And…
When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Frankly, I had no choice,…