John Richard Bell

About me

Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.

My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.

Although I have yet to find a publisher for my historical adventure, I have signed a deal with Palgrave Macmillan USA to publish my business book. I expect it out in the fall of 2014.

From my website

Taking a Step Back Doesn’t Always Move You Forward

Think about this. You are engaged in a lively discussion with a group of business colleagues. Maybe there’s a problem that needs immediate attention, or perhaps the group is contemplating the best way to pursue a new opportunity. In your mind, the discussion is invigorating, and far from a standstill…

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine.   Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging. Not long after, you took aim at the coffee bean…

Leamington, Canada: The Little Town That Could

Leamington, a little town in the province of Ontario is the tomato capital of Canada. The town earned the honor by farming vast acreages of tomatoes in fields and greenhouses. Their tomato expertise caught the attention of the H. J. Heinz Company who erected a factory in Leamington in 1908. And…

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