John Richard Bell
Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.
My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.
Although I have yet to find a publisher for my historical adventure, I have signed a deal with Palgrave Macmillan USA to publish my business book. I expect it out in the fall of 2014.
From my website
There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I could add a dozen more. I won’t. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth. The ramifications are…
How many times have you heard that “knowledge is power?” I’m guessing that without much thought, you readily nod your head in agreement. In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. Knowledge Theorem: Information + Knowledge = Better Decision-Making. Power Corollary: Better Decision-making =…
In Theodore Levitt’s The Marketing Imagination, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. Distinction in service, image and promise allows a brand to occupy a piece of a customer’s…