John Richard Bell

About me

Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.

My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.

Although I have yet to find a publisher for my historical adventure, I have signed a deal with Palgrave Macmillan USA to publish my business book. I expect it out in the fall of 2014.

From my website

How to Cut Corporate Complexity and Chaos

There are plenty of generic strategic choices to drive a business forward. A host of CEOs strive for scale economies by trying to ‘do more with less,’ usually meaning fewer employees. Optimists favor ‘doing more with more,’ in other words, placing bets that higher sales and profits will pay for increased investments…

Leading Without Direct Reports

Leadership does not begin when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead. And when you fail to demonstrate traits critical to successful leadership, the expectations of your colleagues…

The Decay of Brand Differentiation

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I could add a dozen more. I won’t. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth. The ramifications are…

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