John Richard Bell

About me

Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.

My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.

Although I have yet to find a publisher for my historical adventure, I have signed a deal with Palgrave Macmillan USA to publish my business book. I expect it out in the fall of 2014.

From my website

The 2 Most Undervalued Factors in Social Marketing

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. Frankly, I had no choice,…

Work That Matters starts with Matters that Work

To most of us, the phrase Work that Matters infers job satisfaction. The outcome is lower stress, lower turnover, and higher productivity – in business, a ‘win-win’ for employees, customers and shareholders. The logic is infallible. So, I ask you, why is there such a gap between the theory and…

In Praise of the Fast Company

Should every company be striving for the form of strategic advantage that has become the hallmarks of Amazon, Google and Facebook? For sure, in the tech world, it’s hard to imagine success without quick and continuous technology improvement. What about your world? Whether you sell information or cremation, the common…

 
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