JJ Toner

About me

I write thrillers and publish them as eBooks. My latest is a historical novel set in WW2 Germany, and I am writing its sequel. I write full time and live in Ireland with my wife and youngest son.

From my website

Of Helpful Readers and Typos

My latest eBook, The Serpent’s Egg, was published in March of this year. This morning, Amazon.com sent me an email, listing about 20 typos received from readers. When I checked the typos, I discovered that all of my mdashes — like these — had been removed from the document. So,…

AMS adverts – an analysis

I’ve been experimenting with AMS (Amazon Marketing Services) ads. There are two types of ads available: Sponsored Product and Product Display. I selected Sponsored Product ads. These allow for Automatic or Manual targeting (by means of keywords). Using Manual targeting, I entered as many keywords as I could think of that I…

HOW GOOD ARE KINDLE UNLIMITED RETURNS?

I have completed a quick analysis of the US KENP rates over the past 15 months. I wanted to investigate the returns from Kindle Unlimited in the USA, and compare these with the royalty from eBook sales. For the analysis, I chose my best selling book, The Black Orchestra, which…

 
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