The head of Evoplay Ent. spoke about the company's iGaming promotion strategies

The head of Evoplay Ent. spoke about the company's iGaming promotion strategies


Recently allslotsonline.casino, an information portal dedicated to gambling, betting, cryptocurrency, cybersport and sports published an interview with Evoplay's director Vladimir Malakci, where the speaker talked about the conditions of work in the pandemic of 2020, as well as ideas that can be borrowed from other companies and his studio to roll out a successful business in gambling. A brief outline is in our material.
First of all, the interviewee expressed his great gratitude to all his team from the development company, as well as to the affiliate partners and operator platforms that cooperated with the vendor. It has been a difficult year, the speaker concluded.
Among the key success tactics during the pandemic, the director named the following: first and foremost, the organisation of the company's internal processes, such as a round-the-clock commercial department and professional, encouraging management for the development departments. The specialist informed that the company constantly monitors all local and foreign markets.
Sporting events, which were limited or cancelled at the time of the coronavirus pandemic, posed a challenge for the company in terms of filling the leisure void. Thus, on the football theme, the company introduced its hits in the form of Football Manager, Penalty. Cross-selling was able to play into the providers' hands.
For most of the companies in the best non gamstop casino industry, Vladimir points out, the year was a cruel test: those who couldn't find their bearings in the instantaneous changes of the market suffered. We are talking not only about land-based casinos, but also about online gambling representatives. It is necessary to adapt the communication strategy for the audience, Malacci concluded about the past year.
Thus, the vendor has predominantly tracked global trends in order to cater to multinational and local markets. The developer set up partnerships with leading streamers primarily against the backdrop of another rise in popularity of the Twitch and YouTube platforms.
The director considers the most global change to be the move towards a transparent marketing and reporting model. Markets are increasingly coming under the scrutiny of regulators and other bodies that oversee the gambling industry. In Poland, revenues have increased by more than 90% after legalisation, and a similar experience may await Ukraine in the future.
Of course the director does not reveal all the aces, but among the prospects of the company: the development of an innovative portfolio, the continuation of several hits, gamification, organization of tournaments and unique marketing companies.
To recap, the company is continuing to explore markets, with recent releases in the Balkan Peninsula, Croatia. The developer is already cooperating with providers in the CIS, Asia, Europe and America.









































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