John Richard Bell

About me

Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.

My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.

Although I have yet to find a publisher for my historical adventure, I have signed a deal with Palgrave Macmillan USA to publish my business book. I expect it out in the fall of 2014.

From my website

The Moral of Workplace Morale

When it comes to workplace morale, there is no shortage of articles suggesting the ways and means to build and/or enhance cultures that motivate employees to deliver the goods. Beyond their intent to boost morale, the commentaries have one thing in common – the counsel is generic. In other words, the…

The Best Things in Business are Free

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Everyone is looking for a good deal, a real bargain. I’m not taking issue with that. Bargaining is a terrific way to create and stimulate…

Brand NBA: A Sterling Silver Case of Crisis Management

Call it a hiccup or a long-term slump; large or small, every business faces a crisis. The crisis can be brought on by a direct competitor (Blockbuster trumped by Netflix), a sudden shift in consumer habits (The Beatles haircuts on Brylcreem Hairdressing), a product recall (GM’s ignition switches), the mishandling…

 
Share this member