John Richard Bell
About me
Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.
My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.
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From my website
Marissa Mayer’s Big Play for Good Reason
At the risk of adding to my reputation as yesterday’s man, I’m fully supporting Yahoo CEO Marissa Mayer’s ban on working from home. Frankly, there aren’t many of us out there applauding this controversial big play. Several journalists, tech pundits, and business leaders have called her gambit regressive, old-school thinking,…
The Beer formerly known as Albino Rhino
Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. The powerful tribunal…
Is Political Correctness Coming to a Brand near You?
Earls Restaurants is a very popular casual dining chain with 64 outlets in Canada, Arizona, Washington and Colorado. Twenty-five years ago, they launched a whimsical brand of beer called Albino Rhino. I don’t know why they chose that name – maybe it had something to do with the white rhino’s keen…