John Richard Bell

About me

Formerlife: CEO of a Fortune 500 company, strategy & branding consultant, two-time winner of the American Marketing Association’s Marketer-of-the-Year award.
Afterlife: Contributor to Forbes and Fortune Magazines. Grey haired wannabe novelist.

My unpublished historical novel chronicles the adventure, oppression and survival of a good man caught on the wrong side of World War II.

From my website

Boldness Should Never Stand Alone

A couple of years ago I read a book about RAF fighter pilots in World War II. One particular passage stood out. It was this: There are old fighter pilots and bold fighter pilots, but there are no old, bold fighter pilots. The author was making the point that the…

What’s Holding YOU Back?

“What is holding you back?” is the fundamental question everyone should answer BEFORE setting goals, objectives and resolutions for the New Year. This applies to your personal life and your professional life. I know nothing of your personal life, but I do know a thing or two about business life,…

Why HR Needs to Be a Marketer

Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better…

 
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